As the long term buyer of  jewelry and watches from the public, we feel a responsibility to raise awareness about sustainability and the surrounding significant environmental consequences of precious metal mining. We strive to mitigate these effects by facilitating the resale and recycling of jewelry that is no longer worn. 

Each year, over 150,000 tons of  are extracted from the earth. Incredibly, it requires one ton of earth to be moved to source the equivalent of every one. This massive environmental disruption causes soil erosion, deforestation, and ultimately the collapse of entire ecosystems. Nonetheless, many individuals and even jewelry retailers are unaware of the effects of precious metal mining. Unfortunately, due to decades of the jewelry industry’s successful marketing campaigns convincing the public that should never be sold, most people don’t realize that unworn  jewelry are equally as important recyclables as papers and plastics.

At Mocatta Direct , we seek to reveal the realities of precious metal mining, as well as to provide easily accessible outlets to reduce these effects, including our online Mocatta Direct , our brick and mortar services, and mobile features. We strive to create a sense of urgency for the public to resell jewelry that are no longer wanted or worn. This shift in behavior will significantly lessen the demand for newly mined metals.

Known as the “overhang,” there is an estimated $7 billion worth of  locked away in personal damaged jewelry cases. This environmentally friendly inventory is large enough to satisfy a substantial percentage of consumer demand for years to come. At Mocatta Direct , we have the unprecedented ability to purchase, and resell these metals back into the market in entirely new and effective ways.

It is critical to remember that every  piece of jewelry that reenters the market replaces the need for newly extract materials from the earth. These recycled pieces are every bit as precious as newly mined however, the social and environmental debt has already been paid.